Business communication is the process of sharing details between people within the enterprise and outside a company. It is considered to help a business achieve a foundational goal, through information sharing between employees as well as people outside the company.
Employees and management interconnect with one another through effective communication to accomplish organizational goals. It aims to reduce errors and increase organizational procedures. One must improve their communication abilities and processes to accomplish effective business communication.
Types Of Business Communication
Internal business communication- Internal business communication refers to communication between members of an entity. It incorporates both formal and informal communication. Internal communication also includes many departments that commune with employees through various channels. Internal communication should be effective since it is an important means of viewing and acting on organizational concerns.
Effective internal business communication can increase employee job satisfaction, productivity, and efficiency while minimizing grievances and boosting revenues.
Lateral business communication- The importance of business communication between co-workers, both verbal and written, is referred to as lateral communication. This can include inter-departmental communication or communication across departments, as well as communication between persons of the same or similar status within an organization. This type of communication is essential to accomplish intended objectives.
This communication occurs among personnel with equivalent hierarchy levels. Horizontal or lateral communication is essential for seeking cooperation and mutual support to achieve the functional effectiveness of definite organizational units.
External business communication- External business communication refers to interactions with people outside of the entity. These people can be clients, stockholders, partners, regulatory organizations, etc. Email, ads, brochures, newsletters, and content marketing are other forms of external communication. External communication aims to facilitate communication among various organizations, companies, or entities.
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